Imperial Red Painting

An art director turned into artist after a long career in advertising and design. I abandoned my dream of being an artist to pursue graphic design university in Brazil during my youth. I then moved to NYC to finish my studies at the School of Visual Arts (SVA) and worked as a graphic designer and art director in advertising for more than a decade, before moving to Europe in 2011. While living in France and Switzerland I became a creative consultant for world class brands such as Rolex, Havas, Tag Heuer, Chopard, etc. It allowed me to make a comfortable living but it did not completely align with my values and creative needs. During the confinement I went back to my art after a 20 year hiatus. It was stronger than me. I wanted to make art for my own walls, something that made me feel more at home. Then it hit me: I never felt home ever since I left Brazil in 2000. I truly believe that my obsession with painting tropical plants is a way of bringing a bit of that lush nature that surrounded and supported me in my youth, back into my life again. It helps me ground myself in a whole new way. I had to change my work life around this new found need: creating nature inspired art for elevating spaces.